Google Search is preparing a radical change in how it interprets your search terms and filter results for users. Specifically, Google Search engine will soon be able to interpret the semantic meaning of words and phrases typed into the search field, analyzing their significance and meaning to give results very relevant to the user. The change will allow users to effectively search engine questions, getting answers back leading direct links to the information.
A similar functionality is already offered by the Bing Search service from Microsoft where users can get direct answers to questions about the aircraft program, travel and other topics of interest.
Wolfram Alpha also offers similar functionality, showing the “reports” with answers to questions, data sets obtained by calling predefined answers. In fact, Google recently revealed that working on a huge database that can be used to give background information about various locations, objects or people.
Apparently, the changes will make their presence felt prepared in the following months and eventually will become part of the Google Search engine, having a direct impact on the lists of results returned. There are reports that Google will use semantic search technology for “identifying information on specific entities in a Web page” in order to prioritize the pages display lists of results. By contrast, classical PageRank system uses a formula that takes into account primarily links that lead to a page and then found the actual content.
Providing direct answers instead of simple links fits very well with Google’s new marketing strategy, which users are trying to use their services, including Google +. Thus, changes to the way we use and interact with Google Search engine Google has strong financial implications, giving the company an additional way of selling advertising, while also bringing out-doors to advance their own services to the detriment of competition.